Recently, Zhao Junjing, dean of the School of Logistics and Trade of our school, and a delegation of four visited the headquarters of Yeahmobi in the High tech Zone Software Park and Google Xi'an Experience Center. In the morning sun, Yeahmobi headquarters stands next to Alibaba's Silk Road headquarters and Samsung's Xi'an branch, which is particularly damp and vigorous. At the same time, the School of Logistics and Trade officially signed a contract with Google Xi'an Experience Center, officially becoming the "Google AdWords Practice Training Base" of Google Xi'an Experience Center.

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Shock: This is a fast growing Internet technology company

Yeahmobi was established in 2011, and became the only benchmark for outbound services interviewed by CCTV News in 2015. In 2016, it was listed on the New Third Board, authorized by Google's partners in the northwest region, and Google Xi'an Experience Center opened in the same year; In 2017, it was rated as one of the top ten excellent service providers in the cross-border e-commerce industry, and was awarded the title of high-quality advertising partner of Facebook in China.

Andy, co-founder of Yeahmobi, introduced that as a benchmark enterprise in the field of mobile outbound and cross-border e-commerce, Yeahmobi has embarked on the "high-speed channel" of development, and the demand for cross-border talents is becoming more and more urgent. He hopes to train more outstanding talents in cross-border industry through joint efforts of both schools and enterprises, on the one hand, to meet the talent demand of Yeahmobi's own development, On the other hand, it also provides a continuous stream of "fresh blood" for Xi'an's local cross-border industries to achieve another brilliant start of the "the Belt and Road" Silk Road.

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I WANT YOU: Yeahmobi's cross-border e-commerce talent structure

Wang Dongqing, the person in charge of Google Xi'an Experience Center and the general manager of Xi'an Yichu Chengniu Network Technology Co., Ltd., introduced that, with the continuous development and growth of Yeahmobi's overseas business, there is an urgent demand for cross-border talents, covering a wide range of areas, starting from the "domestic selection" at the beginning of the cross-border goods trade supply chain, covering multiple modules such as "professional artists", "overseas promotion", "multinational translation" and "international customer service".

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This cooperation with the School of Logistics and Trade of our university hopes to connect with relevant majors of the university, jointly cultivate cross-border e-commerce talents, connect supply and demand, and meet the needs of the industry.

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Diagnosis: I know your "pain"

In the early stage of cooperation, relevant teachers in the curriculum center of the School of Logistics and Trade conducted a survey and analysis of nearly 100 cross-border import and export enterprises in Xi'an through questionnaires. According to the results of the data, they learned about the pain points in the international marketing process of local cross-border enterprises. For example, when asked the question of enterprises, "What aspects of improvement will have a significant positive impact on exports", Only 50% of enterprises choose to increase Google's advertising budget. When asked "Are you interested in Google promotion, Google products, Facebook and other SNS marketing?", most enterprises choose to be very interested, but lack of relevant talents.

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Signing: formally join hands with Google Xi'an Experience Center

After the visit and in-depth communication, Zhao Junjing, Dean of the School of Logistics and Trade, and Wang Dongqing, General Manager of Xi'an Yichu Chengniu Network Technology Co., Ltd. signed a cross-border e-commerce talent cooperation training agreement. At the same time, Google Xi'an Experience Center awarded the School the title of "Google AdWords Practice Training Base". Since then, the School of Logistics and Trade has ushered in a cross-border era of cooperation with another heavyweight enterprise after Alibaba and Baidu.

This signing has achieved several "firsts":

·The first northwest university to sign the Google Xi'an Experience Center

·The first northwest university to systematically train mainly on Google AdWords knowledge

·The first university in northwest China to train mainly on mainstream cross-border social platforms such as Facebook

·The first northwest university to provide cross-border talents for local import and export enterprises in batches

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At the signing ceremony, Zhao Junjing, the dean of the Institute of Logistics and Trade, said that the flexible school running mode and local and application-oriented development positioning of Eurasian University could provide a good platform for the cultivation of innovative and entrepreneurial talents. He hoped that both schools and enterprises would work together to complement each other's advantages, cultivate more outstanding talents who could be in line with international standards, and make greater contributions to industrial development. Wang Dongqing, the person in charge of Goolge Adwords Xi'an Experience Center, said that he was willing to work with the school to jointly cultivate a cross-border e-commerce talent team with an international vision and to meet the development needs of the international market.

(Contributed by School of Logistics and Trade)