University of Europe for Applied Sciences (UE) is a well-recognized university accredited by both German and Chinese Ministries of Education with expertise in business majors. Its Business School (formerly the Business School of BITS) has become one of the leading international business schools in Germany and even Europe soon after its founding, and a member of the AACSB in Europe. It gains a high reputation in the German and European job market. Its excellent teaching quality has also gained the official recognition from the Ministry of Education of China and Germany and the praise of entrepreneurs from all over the world.

UNECON was established in 2017 by merging the former Business and Information Technology School (BITS) and Berlin Technische Kunsthochschule (BTK). It offers preparatory undergraduate, undergraduate and master courses to meet the market demand in the German Industry 4.0 at its four branch campuses, namely Berlin, Hamburg, Iserlohn and Potsdam. After nearly two decades of academic accumulation and exploration in economics, new technologies and art design, it has grown into a European university famous for its excellent education.

In the 2020 Germany U-Multirank World University Rankings, UNECON ranked 25th among German universities in business economics and top 10 among private business schools.