PART1
Brand-new visual identity, depicting the spiritual picture of "30"
"Design is to tell complex stories with simple elements"
— Graphic designer Saul Bass
The logo of the 30th anniversary of Xi'an Eurasia University has built a minimalist and modern "30" graphic structure through the combination of two semi-circles and one circle.
In terms of the overall structure, the logo removes unnecessary design elements and leaves a large space blank to give the expression of the circle the sense of "opening and linking". It implies that on a new path, the 30-year-old Xi'an Eurasia University will keep moving forward and strive for further development and more achievements in the process of advancing open education and industry-education integration through exchange and cooperation.
In terms of color matching, the logo adopts three recognizable colors derived from the brand's main colors:
The three colors coordinate with each other to form a sustainable educational growth power of Xi'an Eurasia University
Like a "milestone" in the timeline
and the growing annual rings
In a vertical position
it carries the courage and determination of Xi'an Eurasia University
At the age of 30, the university will be courageous to create a better future!
PART2
Describing Xi'an Eurasia University using the logo
The large blank space in the logo design
carries the educational concepts, dreams and actions of Xi'an Eurasia University
It represents a concrete reconstruction, and the manifestation of a new look
"Innovation" is the innate organizational gene of Xi'an Eurasia University
It has solid foundation for school running
and a decisive tool for future development
—Professor Hu Jianbo, Founder and Chairman of Xi'an Eurasia University
Adhering to the motto of "Pluralitas in unitatem"
the university always uphold the spirit of innovation and entrepreneurship
to deeply implement the fundamental mission of fostering virtue through education
and strive to achieve value creation in different dimensions
On the journey of constantly asking about the original appearance of a university
it has created numerous exemplary education cases that are unique to Xi'an Eurasia University
30 · Xi'an Eurasia University
"Employer-oriented and student-centered"
Abundant educational ecology
As an "application-oriented" university, Xi'an Eurasia University has always been in line with the industry. With the attitude of building "a community with a shared future", it not only focuses on the all-round development of students, but also attaches great importance to the value dedication to the society as a science and education organization.
Based on the "employer-oriented and student-centered" concept
It adheres to open education and industry-education integration
with talent cultivation in line with the needs of employers
It creates value for partners and serve the society
helping enterprises, teachers and students achieve success
based on the principles of long-termism, altruism and external contribution
30 · Xi'an Eurasia University
"Leading business education"
Innovative practice of university education
When the tide of economic globalization sweeps across the world, Xi'an Eurasia University proposed the goal of "leading business education", which reshaped the value coordinates of university education from model innovation to talent cultivation.
Anchoring discipline layout based on social activity needs
it creates a new discipline development map guided by "business education"
and focuses on school-enterprise cooperation, industrial colleges and program heads
University education has no standard answer
In the real practice
it makes education resonate with the business world, and enables students to learn something useful and benefit from what they have learned
30 · Xi'an Eurasia University
"Local internationalization"
Make the development of education align with that of the world
As cross-cultural literacy and global competency are increasingly becoming one of the important topics in higher education, Xi'an Eurasia University was established with an international vision to enable students to grow into citizens of the world who can cope with rapid changes.
Offering international programs, teachers and courses
in the high-level international campus
It continues to expand the global "education circle of friends"
and highlights cross-cultural vision, literacy, quality and resilience
Start here and go anywhere
30 · Xi'an Eurasia University
"Long-termism"
Contribute a new cultural landscape
Education is agriculture rather than industry. Xi'an Eurasia University has always adhered to the "long-termism" and "tree planting thinking" to devote itself to education. From mission and vision to campus appearance, Xi’an Eurasia University grows slowly as more and more people see it.
A century-old famous university
contributes a new cultural landscape to the city
through large-scale construction, moderate reconstruction and micro-renewal
It develops slowly and never follow the trend or waver
to make the university grow like an organism
30 · Xi'an Eurasia University
"Beauty is invisible competitiveness"
Value and develop everyone's feelings
Education is not only about imparting knowledge, but also about perceiving and creating life. Xi'an Eurasia University has turned the campus into a container of culture and art. It nurtures students with beauty, initiating meaningful dialogues and emotional exchanges that benefit their souls.
Culturally empowered teaching buildings
high-quality informal learning spaces
the first design-themed museum in northwest China
and exhibitions, events and art spaces ubiquitous
help students learn to live poetically
Over the past 30 years
Xi'an Eurasia University has been dedicated to
building a happy garden for teachers and students
and contributing value to the local society
It tries to be a beam of light in the ordinary world
to illuminate the world and ordinary people around
We believe
where the light shines, there is the beauty of education!
