On May 18, 2026, the “Undefined” 2026 Graduation Exhibition of Eurasia Art and Design at Xi’an Eurasia University officially opened. More than one hundred guests from universities, enterprises, media organizations, and the education sector gathered to witness this youth creative showcase centered on the theme of “Undefined.”.
The “Undefined” 2026 Graduation Exhibition Opened Successfully
The opening ceremony was hosted by Wang Xiaotong, a teacher from the discipline platform of the Aide Art and Design Academy.
Cross-sector talents gather
Industry, academia, and research celebrate together
At the opening ceremony, Professor Hu Jianbo, Chairman of Xi’an Eurasia University; Zhang Lefang, Executive Vice President; Wang Yan, Vice President; Hu Weiyue, Secretary to the Chairman; Wang Ying, Associate Dean of Eurasia Art and Design; and all faculty members attended the event. Representatives from partner institutions also came to offer their congratulations, including Professor Li Jie, Dean of the School of Art at Xi’an International Studies University; Professor Wu Hao, Dean of the School of Art at Shaanxi Fashion Engineering University; Professor Zhang Li, Dean of the School of Fashion at Shaanxi Fashion Engineering University; and Professor Lou Gang, Director of the Department of Art at Northwest A&F University, together with their teaching teams and jointly trained postgraduate students.
More Than One Hundred Guests from Universities, Enterprises, and Media Gathered at Eurasia
Representatives from Shaanxi Jinghe Fu Tea Co., Ltd., the EBC Light Food Conference, Qinyou Sports, Xi’an Digital Monster Technology Co., Ltd., Xi’an Rail Transit Group, CHAGEE, Shaanxi Eastern Aviation Media, and Xi’an Xincheng Urban Renewal Group, among others, attended the event. Commercial partners including COFCO · Xi’an Joy City, Wanzhong Commercial, Weiyang International, Daming Palace Dream Center, Xi’an Film Studio Group, and Longhu Paradise Walk were also present, alongside representatives from educational institutions such as Xi’an Shuimu Qingyuan Art High School, Xi’an Chinese Painting Academy, and the University of Hertfordshire in the United Kingdom. More than ten media outlets, including Xinhua News Agency, China News Service, CRI Online, Xi’an Daily, Huashang.com, and Shaanxi Television, covered the event.
Undefined
203 Projects Responding to the Times
Centered on the theme of “Undefined,” this graduation exhibition brings together 203 outstanding works addressing 106 real-world problems and practical projects. It features five thematic sections: AI and visual storytelling, gaming and intelligent interaction, new retail and branding, cultural heritage and innovation, and cultural tourism planning, design, and operations. The exhibition comprehensively showcases young designers’ in-depth reflections on cutting-edge technologies, business innovation, and social value.
Remarks by Vice Dean Wang Ying of the EAaD
In her speech, Vice Dean Wang Ying explained that behind these works lies EAaD’s continuously developed “studio reform system”—which has grown from 2 studios in 2023 to 14 studios today, establishing a “four-cross” teaching model integrating cross-disciplinary, cross-enterprise, cross-institutional, and cross-cohort collaboration. “We are not only training designers; we also aim to cultivate comprehensive problem-solvers,” she said. She noted that some studio projects have already been applied to CHAGEE’s nationwide online channels. The Caotang Temple landscape project integrates wayfinding design with brand revitalization, and several student works have been selected for international exhibitions and showcased overseas.
Student Voices
From Frantic Assembling to Fearless Departure
Speech by Wu Yu, 2022 Graduate of Digital Media Art, EAaD, as Student Representative
Wu Yu, a 2022 graduate of Digital Media Art at EAaD, delivered a speech as the student representative. She reflected that her greatest realization over the past four years is that “many things are not as out of reach as they seem.” “Those things that appear impressive are, at their core, simply the result of ordinary people gradually figuring things out,” she said. She also shared the program’s teaching approach of “students learn more, teachers teach less,” in which students enter studios from their first year to participate in real-world projects—experiencing their first shoots, first crisis responses, and gradual growth. “After graduation, there will be more and more first times, but university teaches us that there is no need to fear the unknown—just start doing it,” she said. In 2024, she joined an international exchange program in Singapore, where subtle details of street aesthetics and exhibition spatial design quietly influenced her creative perspective.
Message from Faculty
Localized Internationalization and Cross-Disciplinary Transformation
Speech by Wang Yi, Faculty Member of Visual Communication Design, EAaD School of Art and Design
Representative faculty member Wang Yi shared his reflections based on personal experience. He noted that the informal learning spaces on the Eurasia campus are comparable to those of European universities, making international students feel at home. The studio-based system at EAaD enabled him to transition from environmental design to visual communication, completing a cross-disciplinary shift. He also emphasized that “Undefined” itself represents a rejection of labels. “Carry forward the sincerity of being an EAaD student and embrace the challenges of the next stage of your future,” he said.
Corporate Perspective
Translating Beauty into Business Logic
Speech by Ms. Guo Jing, Organizer of the EBC Health Light Food Innovation Conference and Secretary-General of the Future Light Food Industry Research Institute
As a corporate representative, Guo Jing, organizer of the EBC Health Light Food Innovation Conference and Secretary-General of the Future Light Food Industry Research Institute, delivered a speech. She recalled that in the early stage of her entrepreneurship, she once “borrowed” a Eurasia graduate as a designer, who later became the designer of the logo and key visual identity for the “Xi’an Year · The Most Chinese” campaign. “Beauty is an invisible form of competitiveness,” she said, “but I hope students can translate beauty into a language that the business world can understand.” She encouraged graduates to become “rare assets in the business world,” capable of understanding the true request behind a client’s “I want it in red”—which is actually “I want to be seen.”
Chairman’s Outlook
New Services,New Retail,New Media,
Keynote Speech by Professor Hu Jianbo, Chairman of Xi’an Eurasia University
In his closing keynote speech, Professor Hu Jianbo, Chairman of Xi’an Eurasia University, announced that the university has repositioned its business disciplines as “New Retail, New Media, and New Services,” which closely align with the three majors of EAaD. “We no longer organize by disciplines, but by market demand,” he said. He proposed three theoretical foundations for interdisciplinary education: customer needs, technological feasibility, and commercial sustainability. In the future, EAaD will collaborate closely with the School of Business Administration and the School of Information Engineering to help students acquire project management and financial knowledge.
Awards and Commemorative Session
17 Groups of Works Received Honors
Distinguished Guests Present Awards for Graduation Project Evaluation
The opening ceremony proceeded to the awards session for graduation project evaluation. A judging panel composed of university faculty, industry experts, and corporate representatives selected 3 School Awards, 1 Canson Award, 8 Expert Jury Awards, and 5 School Award Nominations, totaling 17 winning projects. Distinguished guests including Professor Hu Jianbo, Chairman of Xi’an Eurasia University; Wang Ying, Vice Dean of EAaD School of Art and Design; and Guan Kai, Deputy General Manager of Xi’an Digital Monster Technology Co., Ltd., presented certificates to the award-winning students.
Amid the collective cheers of “Happy Graduation” from all faculty and students, the exhibition was officially inaugurated.
Exhibition Site
Looking ahead, the “Undefined · 2026 International Youth Art Festival,” a joint graduation exhibition co-organized by the EAaD School of Art and Design at Xi’an Eurasia University, Curtin University (Australia), and Shaanxi Fashion Engineering University, will open in June at Xi’an Joy City. The event will showcase more cross-border and international youth design works to the public. Stay tuned for more highlights.
