University, which undertakes the construction, reform, and teaching management and implementation of the General Basic Courses, Eurasia DNA Courses, and General Elective Courses. It adheres to providing students with a high-quality liberal arts education. It is committed to improving students' knowledge structure, expanding their abilities in various areas, and enhancing their literacy to cultivate talents. At the same time, the School of General Education also provides diverse spiritual and cultural output for all students and faculty through various cultural and sports activities.
Since 2011, the School of General Education has completed a comprehensive reform of the public foundation curriculum based on research and study of well-known institutes at home and abroad. Focusing on the solving ability, communication ability, lifelong learning ability, cultivation and moral reflection, and global vision, it has built a new general education curriculum system and developed more than 90 general education courses for students around these five core competencies, which not only enriches the "menu" of general education courses but also makes our talent cultivation goals clearer and more targeted. We have carried out a comprehensive reform of the course content and teaching methods, giving a new learning experience to students.
The School of General Education attaches importance to team building and takes many effective measures to strengthen faculty construction. After years of teaching reform and practice, it has initially built a teaching team and curriculum reform team led by professors, with full-time teachers as the main body and middle-aged and young teachers as the main force, making the team more reasonable in age, education background, and title. The institute has established four curriculum centers, one department, several curriculum reform teams, and project groups focusing on the five core competency modules. Each curriculum team implements project management and strengthens the management and guidance of curriculum reform. The establishment of the project teams stimulates the collision of ideas among the teachers during the curriculum reform.
On May 30, 2023, Missouri Teaching Week of School of Culture & Communication of Xi'an Eurasia University kicked off. During this Teaching Week, the School of Culture & Communication invited a professor of media convergence from the Missouri School of Journalism housed under the University of Missouri to give lectures on Fundamentals of Multimedia News Reporting and Convergence Journalism Reporting....
On May 11, 2023, Fosun Tourism Culture Industry College, co-built by the School of Business Administration of Xi'an Eurasia University and Fosun Tourism Group, was successfully signed and officially inaugurated. As the first modern industry college officially inaugurated by Xi'an Eurasia University, it marks that Xi'an Eurasia University has taken a higher level in deepening industry-education integration ...
Under the strategic deployment of the "14th Five-Year Plan" for the development of Xi'an Eurasia University, in September 2022, the School of Culture & Media sorted out the advantages of the School and its majors, and launched the international bilingual class project based on the previously accumulated teaching practice, thus driving the overall local international teaching level of the School ...
The year 2022 marks the 10th anniversary of the establishment of School of General Education of Xi'an Eurasia University. Over the past decade, School of General Education has been exploring the significance and carrying out practices of general education.In 2012, School of General Education was officially established and started to develop general education curriculum and build a curriculum framework....
Advertising marketing methods have been constantly updated and iterated as the digital era has progressed, from web page banners to bidding ranking advertisements, from stylized purchases to news feed advertisements. A new round of digital technology is on the way as new concepts and phenomena emerge, such as Metaverse, NFT, and Web 3.0. Another joint teaching activity was held between Xi'an ...
Recently, the final results of the 2021 National College Business Elite Challenge Accounting and Business Management Case Competition were announced, and two teams from the financial management specialty of Eurasian University have made great achievements: they won one first prize and one second prize.The Accounting and Business Management Case Competition of the National College Business Elite Challenge ...
The 11th National Undergraduate E-commerce "Innovation, Creativity and Entrepreneurship" Challenge (referred to as "Three Creations" for short) was held in Lintong Campus of Xi'an Engineering on June 5 in Shaanxi Province. After fierce competition, 6 students in our school have won their entrepreneurial works, among which MR Smart Guide won the first prize. The love storage tank, VR recruitment and ...
Graduation practice is the most important practical teaching link in the university stage. During the graduation internship, while learning the basic theoretical knowledge of the major, the students will work in the cooperative unit on post or shift, and learn the professional ability required for a specific position. Through the internship, students can better understand the current situation of industry ...
Jointly Create a Media Future through In-depth Cultural Inte...
On May 30, 2023, Missouri Teaching Week of School of Culture & Communication of Xi'an Eurasia University kicked off. During this Teaching Week, the School of Culture & Communication invited a professor of media convergence from the Missouri School of Journalism housed under the University of Missouri to give lectures on Fundamentals of Multimedia News Reporting and Convergence Journalism Reporting. On the basis of the discussion of cutting-edge issues in the industry, this Teaching Week integrated the curriculum of the Missouri School of Journalism into the teaching of a wide range of professional courses. It adopted the form of pre-workshops to enhance students' participation in international professional classes, so as to maximize and deeply penetrate international cooperation resources into teachers' lectures, professional courses, and student experience.
Fan Rong, Assistant Dean of the School of Culture & Media, mentioned in his speech at the opening ceremony that "The international program is added to bilingual courses for the purpose of providing students cutting-edge professional knowledge and cultivating students' international vision". This course also arouses students' interest in learning by combining theory with practice and in the way of going from the elementary to the profound, helping them have an in-depth understanding of the fast-evolving news communication environment and better cope with the needs of modern journalism.
In the one-week course Fundamentals of Multimedia News Reporting, Professor Rice gave a basic explanation of news writing and interviewing, basic principles of multimedia narratives, basic photography and video skills, and audio and video editing skills through a detailed analysis of the main forms of reports such as text, pictures, audio, and video. Through a large number of case studies and software practices, students were taught how to write news reports suitable for multimedia platforms and how to combine text, pictures, audio, video, and other media forms to tell vivid and interesting news stories. Later, Professor Simons spent a week introducing the definition and development trend of convergence journalism. She lectured on the advantages of convergence journalism reporting and various media platforms, the principles and operations of convergence journalism reporting, mobile device media news reporting and editing, etc., to help students understand and master the interviewing, shooting, clipping, production skills and art of convergence journalism reporting and learn how to use multimedia platforms such as paper, video, audio, photos, and data visualization platforms for news reporting.
This year marks the 14th anniversary of the comprehensive cooperation between the School of Culture & Communication of Xi'an Eurasia University and the Missouri School of Journalism of the University of Missouri in the United States. Over the past 14 years, Teaching Week has highlighted forward-looking topics and the latest developments and trends in the journalism sector. Such a wide range of academic lectures, practical activities, and cultural experiences help students open the door to the future of journalism. Under the close cooperation between the two sides, the School of Culture & Media has made remarkable achievements in frontier discipline development and international talent cultivation. By sharing teaching resources and experience, the two schools learn from each other and grow together, which not only achieves the goal of jointly improving teaching quality and academic research but also provides a broader international exchange platform for students.
Today, the Missouri Teaching Week of the School of Culture & Communication, Xi'an Eurasia University has become a national academic brand. In 2022, in response to the university's "local internationalization" strategy, the School of Culture & Media launched bilingual classes on network and new media majors to be dedicated to creating an international learning environment for students and providing them with international cutting-edge professional education. The bilingual professional course is a characteristic curriculum requirement for students of the bilingual program of the School of Culture & Media. International teaching topics and design cases are adopted for the course, aiming at cultivating students' international vision and understanding the cutting-edge knowledge and practical content of the discipline.
As an international characteristic activity of the School of Culture & Communication, Missouri Teaching Week is of great significance to students' personal growth and career development. Teaching Week is carried out in the form of face-to-face teaching by foreign professors and student practice workshops, which exposes students to a wider range of discipline knowledge and cutting-edge research results. Exposure to diversified learning opportunities and educational resources not only enables students to broaden their academic horizons but also greatly improves their academic development, practical ability and comprehensive competence. The Missouri Teaching Week Bilingual Program of the School of Culture & Communication will place more emphasis on strengthening academic exchanges and cooperation between China and the United States to cultivate journalists with a global perspective. The program focuses on cultivating students' practical ability while teaching them academic theories. Through this program, students can have an in-depth understanding of the status quo and challenges of the journalism industry by visiting news organizations and interviewing sites through news reporting practices and think deeply about important topics such as journalistic ethics, responsibility, and social impact.
In the future, the School of Culture & Media will continue to introduce international advanced teaching concepts and methods, further expand the scope of exchange fields and deepen cooperation projects, provide students with more practical opportunities and academic resources in terms of student exchange programs, joint research projects, academic conferences, and other aspects, and cultivate their global vision and cross-cultural communication skills to meet the needs of the increasingly globalized journalism industry.
As an epitome of promoting China-US educational exchanges and cooperation, the School of Culture & Media of Xi'an Eurasia University will continue to deepen its cooperation with the School of Journalism of the University of Missouri, so as to stay committed to jointly cultivating more journalists with global vision and cross-cultural communication skills and make greater contributions to the progress and development of the journalism industry.
Some Courses of Teaching Weak
Fundamentals of Multimedia News Reporting
Convergence Journalism Reporting
Digital Media Strategies & the Consumer Decision Journey
Artificial Intelligence’s Applications to Journalism & Communication
Data News and Sensor News
Big Data & Data Journalism
Some Professors of the Program
Dr. Ernest Zhang