Muhammad Sohaib
Title: Associate Professor, Marketing Department, School of Business Administration
Professional Experience:
Assistant Professor, School of Public Policy and Administration, Xian Jiotong University, Xian, China. Dec. 2019 – Sep. 2021
Education/Qualifications:
Ph.D. (Marketing)
School of Economics and Management
Beijing University of Posts and Telecommunications, Beijing, China
Teaching Areas:
International Marketing, Branding, Advertising, Marketing Research
Publications:
9 SSCI/EI papers
Research and Consultancy:
Consumer Behavior, Online Consumer Feedback, Green Branding, Impulsive Buying
Journals Reviewer:
• Asia Pacific Journal of Marketing & Logistics
• Online Information Review
• International Journal of Retail and Distribution Management
Professional and Industry Memberships:
Entrepreneurship Program Certification, Tsinghua University, Mar.5 – Mar.15, 2019
Honors and Awards:
Chinese Government Scholarship during Ph.D.
Post-Graduation with Distinction 4/4 GPA