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[Study & Exchange] School of Culture & Media of Xi'an Eurasia University launched a special activity of the international project to continuously promote the process of international media education


Under the strategic deployment of the "14th Five-Year Plan" for the  development of Xi'an Eurasia University, in September 2022, the School  of Culture & Media sorted out the advantages of the School and its  majors, and launched the international bilingual class project based on  the previously accumulated teaching practice, thus driving the overall  local international teaching level of the School and realizing  high-quality applied talent cultivation.

(Fig. 1) Scene of the meeting

On  the afternoon of November 16, the School of Culture & Media of  Xi'an Eurasia University held the first teacher-student meeting for the  special activities of the international project in the hall on the first  floor of the Design and Media Experimental Center. This activity  comprehensively sorted out the overall situation of the international  bilingual class project of the School of Culture & Media, provided  students with detailed and long-term professional planning, and invited  teachers with international education backgrounds to systematically  introduce future curriculum activities to students and share their  experience in overseas study.

01 Why We Are Here

At  the beginning of the activity, Hao Chunyi, Deputy Dean of the School of  Culture & Media, delivered a speech, welcoming all students to join  the family of the School of Culture & Media. She mentioned that the  international bilingual class project is based on the growth direction  of students, aiming to improve their English proficiency through the  bilingual teaching environment, better connect to international  resources, create an international learning environment for students,  and provide international cutting-edge media education. And this unique  "DESIGN" would become the original intention and purpose of students to  choose bilingual classes. Outside the classroom, in the construction of  some extracurricular activities, international activities would immerse  students in the atmosphere of "internationalization in the local area"  to achieve the effect of teaching and learning.

(Fig. 2) Speech by Hao Chunyi, Deputy Dean of the School of Culture & Media

02 Embarking on an International Growth Journey of Cultural and Media

After  two months of college life and study, the students in the bilingual  class had a personal experience of college life, but they were also a  little confused. "What is the composition of my Credits? What are the  bilingual courses? What other international experiences can I have  besides the courses?" Faced with these doubts, Ms. Li Ang introduced the  growth journey of the bilingual class through the overall introduction  of the international project of the bilingual class.

(Fig. 3) Li Ang, head of the international project of Network and New Media

The  bilingual class of the School of Culture & Media not only  cooperates with the internationally renowned School of Journalism of the  University of Missouri, the University of the Arts of San Francisco,  and the Bournemouth University in the United Kingdom but also clarifies  the development direction of the two majors. The Network and New Media  major focuses on "digital marketing", and the Radio and television  Editing major focuses on "creative production". Based on combining the  curriculum of foreign colleges and universities, it strengthens the  introduction of international curriculum standards. In this way, the  curriculum construction and major construction can be promoted, and the  foundation will be laid for future Sino-foreign cooperation in running  schools. Promoting the diversified development of majors, from the  perspective of student development, the international bilingual class  project provides students of the School of Culture & Media with a  good experience of local internationalization during their college years  through comprehensive training in language and professional fields,  providing students with an international perspective and international  thinking, so that they can have the ability and possibility to be  exposed to and learn from different ideas and perspectives. Of course,  the purpose of the bilingual class is not only to improve students'  language learning ability but also to break through students' language  barriers and improve their foreign language competence by concentrating  on superior strength and resources, thus laying a foundation for  high-level domestic and international education and employment in  international enterprises and top enterprises.

(Fig. 4) Teacher-student interaction

Specifically,  the bilingual class not only has an increased number of language  courses but also IELTS English courses for students preparing for  international studies. In addition, bilingual courses and even  English-taught courses are set up for students in professional courses.  In addition, there are also a variety of growth activities. Students can  not only gain international vision and thinking in their professional  fields and languages but also realize the two-way connection between  practice and courses. From formal course learning to rich non-course  learning, the bilingual class meets the diversified growth expectations  of students and looks forward to creating infinite possibilities for  students in the future.

03 Focus on the International Growth Path of Cultural Communication

Regarding  the multiple growth paths, Mr. Wu Kangle has planned a variety of  possibilities for everyone. He mentioned that hobbies were the tendency  to actively explore something or carry out certain activities, and the  freshness of learning was also a kind of auxiliary contact for students  to the learning objects. Combining his own growth process, Mr. Wu shared  with the students the methods of learning English: input and output,  that is, to communicate in English bravely. He advocated that students  should improve their English proficiency during their freshman and  sophomore years, and do not block the opportunities for communication  due to poor command of English.

(Fig. 5) Wu Kangle, director of the international project of Radio and Television Editing

Learn  English terms and develop professional thinking. The international  bilingual class project will adopt an elite model of "small class" and  "one-on-one" to formulate a four-year university learning plan for  students that meets their own development needs. Then, Mr. Wu pointed  out, "New media is a real-time updated major, and we need to keep  professional thinking sensitive." Methods of learning software can be  found on the platform, but the way to learn professional thinking cannot  be found on it. What we want to cultivate is the thinking of  professional practice and operation, not the mere use and operation of  software. Regarding professional thinking, Mr. Wu also said that  improving our basic theoretical knowledge and aesthetic ability was the  improvement of the lower limit, while the practical ability and  enthusiasm in the experimental operation stage determine our upper  limit. Only when the upper limit and the lower limit are combined can we  go further.

04 Interest Is the First Step to Stimulate Creativity

"Creativity  is not only an ability but also a manifestation of life experience and  professional skills. It makes the difference between you and me," said  Mr. William, who further explained the importance of interests in study  in a humorous way. Mr. William shared his experience and interests with  the students in the bilingual class, including food, travel, animation,  etc.... Taking himself as an example, he introduced the importance of  "Creativity" in shaping "My idea", and "Idea and Creativity" was an  important basis for showing one's personality and creativity. Later, Mr.  Chen Yifang also said, "Art has no borders. Try your best to be good  enough and find your interests." "Show me" is important to show your  talents, ideas, and creativity. If you are not good at English, you can  use English movies to create a learning atmosphere and cultivate your  interest in study. Mr. Chen, taking himself as an example, also shared  his overseas study experience for students who have plans to study  abroad in the future.

(Fig. 6) William, a full-time teacher of the School of Culture & Media

(Fig. 7) Chen Yifang, a full-time teacher of the School of Culture & Media

Start  here and go anywhere. Hope that each student of the bilingual class can  follow the complete growth path and move towards a larger and broader  international stage with clear growth goals.

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