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New Journey of Design | Upgraded MOD Invites You to Share the Beauty of Design

        The word "museum" comes from the Ancient Greek

"Mouseion" which meant "any place that was dedicated to the

Muses, often related to the study of music or poetry". As non-profit

permanent establishments serving society, museums change with the development

and practice of society. In addition to researching, collecting, protecting,

and showcasing the tangible and intangible heritage, museums in the new era

integrate into the community in a diversified and vivid manner, to provide

multiple experiences for education, enjoyment, reflection, and knowledge

sharing[1]. After two years of waiting, MOD has been comprehensively upgraded

and come to service with a brand-new look on November 24, 2022. We invite you

to go on a journey of design.

        What is



        MOD refers to the Museum of Design of Xi’an Eurasia University.

Established on December 16, 2018, the museum is the second one in China and the

first one in northwest China that is themed on "design". Located in a

university and focusing on the needs of educational concepts and discipline

development, MOD researches and analyzes the history of world industrial design

and visual communication design, exhibiting epoch-making works having profound

impacts on human life.

        In the field of education, the core of "design" is the

thinking and practice of "problems and solving" based on

philosophical thinking. MOD presents brilliant "designs" and at the

same time provides a local platform for design research and academic exchanges.

It looks back on the birth of modern design and its diversification today on

multiple dimensions to understand the relationship between social change and

design evolution and to inspire thinking on life, aesthetics, and education.


        (Picture 1 MOD)


from MOD's Two Pavilions and Two Visitor Routes

        No. 1

China Pavilion to explore the aesthetics of Chinese designs

        In 2022, MOD adds the China

Pavilion which focuses on the evolution of Chinese characters and the

development of printing replication technology and shows the design culture

from the pre-Qin period to the modern time in four strands: Technology and Media, Evolution of Chinese

Characters, Beginning

of Mass Communication, and Rise of Modern Design.


        (Picture 2 Overview of MOD

China Pavilion)

        From natural materials such as animal bones, bamboo, wood, and

rocks to man-made products such as bronze, silk, and paper, human beings have

been creating new "designs" while recording life and transmitting

information. The material carriers and spreading modes of information are

constantly changing, and the process of civilization is clearly presented.


        (Picture 3 Zhang's 100-Liter

Pottery Pot, Qin Dynasty)


        (Picture 4 Inscribed Wooden

Slip, Han Dynasty)


        (Picture 5 Rubbings of the

Engravings On Mount Yi in the Qin Dynasty, Copy by Zhen Wenbao in the Northern

Song Dynasty)


        (Picture 6 Fragment of Eaves

Tile with Chinese Character "长" (literal meaning of long or grow, Han



        (Picture 7 Woodblock

Printing of the Diamond Sutra (photocopy), Tang Dynasty)


        (Picture 8 Ancient Books and


        MOD has reached exhibition cooperation with Mr. Gao Xiaolong, a

famous film and TV director, the chief director of China's national image

promotion video, and the video and image director of the opening and closing

ceremonies of the 2008 Summer Olympics in Beijing. Based on friendly negotiation,

Mr. Gao Xiaolong stored and exhibited more than 200 collections of calendars,

books, pictorials, newspapers, and magazines in the exhibition area for the

"Rise of Modern Design" in China Pavilion, MOD.

        With the development of mass communication and the rise of new

urban culture, China's modern designs emerge quietly. From the 1920s to the

1930s, pioneers of China's modern design combined tradition with western art,

fostering a fresh design style from practice. From pictorial magazines such as The Young

Companion, The Modern Miscellany,

and The Cosmopolitan that featured

exquisite, eclectic character styles and illustration designs to commercial

poster designs and calendars featuring visual images presented by images,

colors, character styles, and layout, we can get a glimpse of designers'

exploratory spirit of inclusiveness and innovation at that time. Their

unremitting efforts laid the foundation for the development of China's modern



        (Picture 9 Modern Commercial

Poster Design in China)


        (Picture 10 Modern Chinese Pictorials, Books, and Magazines)

        "The Heaven is subject to changes of climate and weather, the

Earth has different geographical conditions, materials have their unique

qualities, and people possess creation ability and craftsmanship. Combining the

four, we can create exquisite works." In ancient China, people advocated

the interlinkage of technology and art, though a clear definition of design was

not available. MOD China Pavilion demonstrates the aesthetics of Chinese design based on the development of Chinese characters

and media.

        No. 2

Modern Design Pavilion to unfold classic and splendid modern designs

        The advancement of civilization is fundamentally promoted by

designs constantly explored and created by people in production practice. Human

beings have continuously expanded cognition, transformed the environment

through various unnatural ways, endowed life with meaning, and civilized

history. As an expression of subjective will, we are doing "designs"

when creating new things. Design has been integrating and shaping the world in

a visible way.

        In 2022, MOD Modern Design Pavilion traces the origins of modern

design, introducing the Arts and Crafts Movement—the beginning of the modern

design trend, and schools and diversification of modern design. It sorts out

and fills the blank of the exhibition line, bringing together design works of

different types such as books and periodicals, posters, furniture, and

industrial products. It breaks with the convention of dividing exhibition areas

according to design categories, displaying complete and diversified design

development history.


        (Picture 11 Overview of MOD

Modern Design Pavilion)

        Exhibition area for William Morris,

"Father of Modern Design and Pattern". Morris

advocated art should serve the needs of the public, questioned and reflected on

the negative factors of mechanized production, and praised medieval

craftsmanship and naturalism.

        His works were fastidious about simple, practical quality. In his

wallpaper designs, Morris created intricate, stylized patterns based on nature.

His designs featured fresh, vivid natural plants and tensional organization,

bringing a strong natural atmosphere to people's home life.


        (Picture 12 William Morris,



        (Picture 13 Strawberry Thief

Wallpaper, 1883)

        As the founder of modern design, Morris introduced the epoch-making

social practice and design theory. His printed patterns are still classic

elements of fashion style.

        The exhibition area for Morris is set in his iconic wallpaper

Strawberry Thief and reproduces a scene of a house in the 19th century

through antique tables and chairs and Morris's family images, allowing visitors

to immerse themselves in the excellent designs of the 19th century.


        (Picture 14 Exhibition Area

for William Morris)

        Art Nouveau design works. As the first design movement of the 20th century, Art

Nouveau was influenced by William Morris's ideas and design practice and

highlighted inspiration drawn from nature. With strokes perfectly integrated

into its outlines to create intricate, undulating visual effects, Art Nouveau’s

decorative designs emphasize curved organic shapes; the artists of the period

preferred soft, creamy colors and began to explore the usage of new materials

such as cast iron and glass.

        Alfons Mucha was a mater during the Art Nouveau period. His works

incorporated the elegant outlines of Japanese woodcuts, the rich colors and

geometric decorative effects of Byzantine art, and the delicate, ornate depictions

of baroque and rococo art. The “Mucha style” figures he created feature

emotive, decorative lines, concise outlines, and brilliant watercolor effects.

In his depictions pretty, graceful, and youthful female figures, often with

beautiful flowing hair, featured alongside decorative patterns.

        MOD Modern Design Pavilion newly exhibits Mucha's four lithographs

that reveal the beauty and elegance of the “Mucha style”.


        (Picture 15 Zodiac, 1896)


        (Picture 16 Dance, 1898)


        Enrich modernism design. The upgraded MOD reorganizes the originally independent exhibition

areas for European and American modern poster design and Japanese modern poster

design. The most classic modern graphic design works of

different styles are selected to show modernist designs of varied schools and

styles. In addition, the new MOD adds an exhibition

area for industrial products, such as the Juicy Salif Squeezer, MT8 Table Lamp,

Olivetti Valentine typewriter, and other unique products with both functionality

and aesthetic value, providing a chance for visitors to see ingenuity and

beauty and experience the fusion of words, graphics, colors, and materials.


        (Picture 17 Exhibition Wall

for Area for Modernism Design Posters and Center Exhibition Area for Chairs by



        (Picture 18 Exhibition Area

for Industrial Products)

        No. 3

Space * 2, Flow * 2! Explore the beauty of

Chinese and Western designs in an all-round way.


        The new MOD retains the simple,

sophisticated, elegant, and noble design style. It consists of China

Pavilion, Modern Design Pavilion, and Temporary Exhibition Pavilion. Exhibition

halls are mainly decorated in black, white, and gray, paired with delicate

vertical and horizontal textures, to create a space where visitors can immerse

themselves in their experiences.

        The MOD originally on the second floor set up the China Pavilion

(332 m2) and Modern Design Pavilion (101 m2) on the first

floor, expanding its total area to 1,073 m2.

        After passing the preface hall, visitors can choose which to visit

first—the evolution of Chinese design or the diversification of modern design.

The arrangement of two visitor routes

and two pavilions maximizes the dynamic and fluidity of the exhibition,

creating open and transparent exhibition spaces for visitors of different



        (Picture 19 Guide to MOD

China Pavilion / Modern Design Pavilion)

        In addition, MOD uses professional, customized showcases and lighting equipment according

to the characteristics of different exhibits and exhibition needs. While

objectively, completely, and accurately displaying collections' forms,

textures, colors, and patterns, it also ensures the safety of the exhibits and

meets the needs of visitors to appreciate exhibits or taste the details.


        (Picture 20 Lighting of MOD

Central Showcases and Poster Walls)

        No.4 Two

special exhibitions unveiled! Appreciate the classic and explore the

diversified possibilities of design.


(Picture 21 "DESIGN TRIO" Design Exhibition)



22 Surviving Letters—The Legacy of Corbusier and Jeanneret)

        MOD invites you to go on a design journey on November 24, 2022.


        MOD Opening Date

        November 24, 2022

        Please read the following tips carefully before

entering the museum as required by pandemic prevention and control.


Please wear a mask, keep a safe social distance of one meter, scan Shannxi

Health Code, and show a negative nucleic acid test within 24 hours.

        2. The

maximum visitor capacity is 100 in a period of time.


Children under the age of twelve must be accompanied by adults.

        4. No

smoking, no carrying or using open flames, and no pets.


Please take good care of the public facilities and do not touch them or carve

paintings at will; otherwise, you may be held responsible for any damage.


Please consciously maintain the order of the museum, do not make loud noises,

and consciously maintain the environmental sanitation of the museum.