The rabbit brings you an auspicious year with everything taking on a completely new look. On January 8, the "Year of the Rabbit Zodiac Theme Design Exhibition", with the ingenuity and good wishes of creators, is held at the Hi-tech Zone Zhongda International Shopping Mall to kick off the Chinese New Year of the Rabbit celebrations in Xi'an.

This is an artistic design journey dedicated to the Lunar New Year and city culture. The creative linkage between universities, local designers, and urban landmarks will put the prayers of cultural vitality into every corner of the city, adding plenty of new meaning to the humanities and inspiring a fun and joyful new year.

"The "Year of the Rabbit Zodiac Theme Design Exhibition" is derived from the "2023 Year of the Rabbit Zodiac Theme Creative Design Competition" initiated by Xi'an Eurasia University and XGDA Xi'an Graphic Design Association in late 2022. After the successful conclusion of the competition, both parties continue to spread their creative energy and join hands with the Zhongda International to create the "Year of the Rabbit Zodiac Theme Design Exhibition", which is a New Year tribute in the heart of the city's business district and brings a new art experience to the public in the form of an exhibition.

"The 'Year of the Rabbit Exhibition' in the Zhongda International aims to gather the local power of commercial and cultural venues to create a New Year humanistic landscape for the city, and also provide a diversified aesthetic experience for every citizen." Zhang Yuanyuan, initiator of the exhibition and Deputy Director of the Brand Communication Department of Xi'an Eurasia University, mentioned in the opening speech that "based on the field of culture and branding, this is a new attempt to uphold the concept of open-minded education and continuous social services of Xi'an Eurasia University."

"The essence of the exhibition is its 'brilliance', which means that the works on display should be brilliant. The Year of the Rabbit exhibition collects numerous brilliant works from the competition. After several rounds of selection, 27 outstanding works stand out from more than a thousand works and are presented in today's exhibition. This is the precious and hearty exhibition produced by XGDA together with Xi'an Eurasia University and the Zhongda International." Jiang Yan, Vice Chairman of Xi'an Graphic Design Association, mentioned in his speech.

Xi'an Eurasia University and XGDA's collaboration on design competitions and creative exhibitions gives full play to the innovative advantages in the field of joint design in higher education while its cooperation with the Zhongda International stimulates more vitality for the cultural development in the city.

The Chinese zodiac culture has been inherited for thousands of years and is one of the most unique cultural symbols in traditional Chinese culture. Generally, adorable and white rabbits are commonly recognized as lovable, but in the "Exhibition", you can see a variety of rabbit designs in different styles.

The visual transformation of the design language innovatively interprets the image of the auspicious rabbit in traditional Chinese culture, revolutionizing the stereotyped connotation of the Year of the Rabbit and breaking the traditional positioning and perception of the "auspicious rabbit" with a rich visual presentation.

An exhibition themed the Year of the Rabbit not only refreshes the city with an open, diverse, and rich visual presentation, but also undoes the dreary winter season. It becomes a new option for the city's lifestyle.

The New Year is a bright and lively collection of all the beautiful images that have been anticipated for a whole year. At the beginning of the New Year, the "Year of the Rabbit Zodiac Theme Design Exhibition" is like a lucky gift, with a lively and fun atmosphere, adding up the good wishes for the New Year.

Just like the romantic cycle of the 12 zodiac signs, you can only meet the same sign and receive the same blessing every 12 years. Come on and receive the starter surprise of the Year of the Rabbit, feel the good wishes from design and art, experience the vibrant festive season in person in the exhibition, and leave the best record of the year to start the "New" Year of the Rabbit.

New exhibition for the Year of the Rabbit to kick off the New Year

2023.01.08-02.15

B1 of the Zhongda International Shopping Mall

「Year of the Rabbit Zodiac Theme Design Exhibition」

The auspicious Year of the Rabbit is waiting for your presence!